Social networking sites

Facebook


Unlike most other social networks, Facebook publishes business and entertainment content in roughly equal proportions. This social network is focused primarily on the business environment audience business audience. Facebook is promoting their brand and sell their goods, services, and even conclude deals. The site has two main options for advertising. The most popular and effective is advertising in the news feed. Advertisements are shown to users and content, consisting of pages of groups and people to which they subscribe. Secondly, to promote the product through advertising in the right column.


Instagram


The main content of Instagram is photos and videos. The text and comments go in addition to them, although often it is not written at all. They often share something unique and personal with friends and upload photos and videos from everyday life. The visual now works well on Facebook, but Instagram is still ahead of the rest because it is tailored. Ads, where visual perception plays a significant role, will work best on Instagram.


Twitter


Twitter is not positioning itself as a social network; it is an Internet microblogging service. Moreover, it is the most popular site of its kind in the world. Here, the easiest way to follow the news in real-time, all the freshest and most urgent first usually appear on Twitter and then spread across other platforms. There is a relatively low competition level here, so the cost per click is not very high. It's important to note that user engagement and click-through rates are on par with Facebook.


LinkedIn


LinkedIn is similar to Facebook but is focused on the professional level of networking. Your profile looks like a resume, where most profile pictures are professional with suits on, ready to do business. Most people use to get jobs and internships. It is a great way to build your career and find to build a relationship with career professionals. 

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