HW Creativity

 An important moment in the development of digital media has been the transition from the traditional one-to-many communication model, typical of print media, radio and television, to the many-with-many model, which stimulates the collective creation and use of content. Since content exists in digital form, it is made available from a wide variety of devices, including radio, television, PC and - more importantly - from a mobile phone, which is becoming the dominant platform for delivering all kinds of content. The digitization of voice, image, sound and data, known as convergence, opens up new possibilities for interaction. In the article "How user-generated content can improve your social media marketing strategy" by Lisa Mulcahy, when she say, engage in direct conversation with your consumers as to what kind of content you'd love to see them produce. Which is why while one group receives one type of information and another group another based on the content they subscribe too. Social media tends to make nitches and only shows you content that one usually prefers to watch. 
Media creativity is a special key concept of the media educational model. It provides not only the implementation of practical creative media tasks, the creation of your own media texts, but also the creative perception of media texts created by others, as well as the formation of a creative style of thinking and perception, a creative attitude to the world, life in general.



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